Case in point; when I was in Pasadena with Alma (See my earlier post on The Folk Tree for more) we pulled into the Vroman's parking lot, wanting nothing more than a pleasant visit to a favorite shop to round out or day, when we were overcome with delight at what lay before us: an Ice Cream Truck giving away Ice Cream. Ice Cream. For free. For us. Just because.
Firefox, the web browser, partnered with the ultra hip, ultra good, Coolhaus and their Ice Cream Truck to sponsor a PR/Community outreach event. They were travelling around the LA area promoting the brand and giving away Ice Cream Sandwiches as a symbol of good will. As it happened, that day was the day to be in Pasadena behind Vroman's. It was a little gift, just for us.
|The Hipster ice cream man and a party of two.|
Firefox was even there for photo op's, or rather, a guy dressed up like Firefox was there. Of course I fell victim to the thrill of having my photo taken with an anthropomorphic fox in a parking lot behind a bookstore on a Saturday afternoon in Pasadena. Who wouldn't?!
|I had the Awesome Bar, Alma the Beta.|
Maybe we should treat every day like it's Saturday. On Saturday, the world is yours. You're free to live. Good things just seem to happen on Saturdays. Fun happens on Saturdays. People smile and the weather is always perfect, whether it's pouring rain or hotter than hell, it's perfect beause it's Saturday. Try to imagine a week of Saturdays, exude Saturday's spirit and charms, see what happens. Look for opportunities in your war-torn day to smile, to make someone else smile, to make a memory. Your day will go faster, you'll feel better, and you just may find an Ice Cream truck in your parking lot.
PS - For those in the Westside, rejoice. Coohaus is slated to open a brick and mortar Ice Cream Shop in Culver City very soon. For more info, click here.
|The google-y eyed Firefox stares |
back at you from the wrapper.
It's just the right amount of
branding and adorability.
|Dirty Mint Chip ice cream with Fudge Cookies. |
The addition of sea salt as a garnish
cut the sweetness and emphasized the
Minty flavor of the ice cream.
|One of the arms, embellished.|